#TIKTOK VIDEO ADS HOW TO#

There are different ways you can work out what your safe zone is, but one easy method is to plan your ad through TikTok’s Ad Preview Tool.Īnd finally, resolution. So, there will be a portion of the screen near the centre where you can be certain that your content and your creative will be easily seen. Then you have to turn your attention to how your ad will look to users scrolling through TikTok on different devices and with things like menus, captions, and profile information taking up space on their screens. This isn’t just so your adverts look the best, TikTok can actually refuse your content if your video doesn’t meet the required TikTok video size ratio of 9:16, 16:9, or 1:1. Users navigate through content vertically by swiping up and down, so it is important that your content is filmed vertically so that it looks at home on TikTok.

If you don’t know anything about TikTok, then the first thing you should probably know is that it’s a social media platform optimised for mobile use. P.S., we’re going to be referring to the video formats that are available in app, so TikTok TopView and In-Feed Ads as opposed to image formats that you can use to advertise elsewhere within the TikTok platform family.

#TIKTOK VIDEO ADS HOW TO#

So, you want to advertise on TikTok? While it may look like a lot of fun (because it is!), it’s also a lot of work! You need to plan your content, potentially find creators to work with, and learn how to optimise your uploads using Ads Manager.īut first and foremost, what does TikTok actually require from your content before they can show your adverts to its users? What specifications do your adverts need to meet so that they can thrive, tapping into an audience that’s primed to connect with your brand and buy what you’re selling?įind out now from our Liverpool Paid Ads agency!

Tiktok video ads